Starting A Business Series: 3 Simple Ways to Maximize Your Marketing Budget
As many seasoned business professionals will tell you, marketing is a crucial part of your business’s success. Why is that? Marketing gives you the opportunity to communicate your brand to your audience. When implemented with care and intention, marketing can have a significant impact on your leads and conversions, which should get your ears perking up.
But good marketing doesn’t come without a big price, which can be a big hurdle for many small businesses. How can you start to implement good marketing tactics to help grow your business? Let’s find out
Go digital/blogs + content
It should come as no surprise that digital marketing is the way of the future. With so much of our time spent online, digital platforms are the most reliable and efficient places to reach your audience.
The best part is that most of your digital marketing efforts can come at little to no cost to you. A great first step for your digital marketing efforts is to figure out how you want to reach your audience. In order to attract meaningful leads, you want to provide them with information useful to where they are at in the buying journey.
When you are just starting out, you’ll want to develop a marketing plan that is sustainable and will make an impact on your ideal client. A few examples could include:
Start a blog
Create a video series
Host a webinar (monthly, quarterly, annually, etc.)
Send a newsletter
While a healthy combination of all the above will work best, start off small and choose a couple of outreach tools that make the most sense for you. Maybe you have always fancied yourself a wordsmith and want to start a blog or you love talking to people and think that video would be a good fit for you. No matter what, be sure you choose something that you are comfortable with, passionate about, and will keep up.
The golden rule for marketing? Authenticity + consistency. By infusing each piece of content you share with both of those elements, you will be on your way to communicating your true brand message and value with your audience.
CRM + email marketing
While you want to attract clients with your thoughtful posts or provocative webinars, you also want to keep track of who you are reaching and their engagement levels. That is where a client relationship management tool (CRM) comes into play. This tool can help you manage your business relationships and store information about current or prospective clients. Your CRM does a lot of different things:
Client information (email, phone number, etc.)
Email correspondence
Invoices
Sales pipeline
This tool gives you access to your sales system and is an excellent way to maintain client communication.
Social Media
Social media is an important part of our social lives. But these accounts aren’t just for personal use, many businesses take advantage of social media both to find new clients and expand their professional network.
Social media is a great way for your clients to get to know you as a company and as a business owner. You are able to reach clients in a new way and also engage with other members of your professional community like others in your same or adjacent fields. This can be a great space for collaboration and client communication.
Every business will use social media differently. An accounting firm, for example, would likely find more high-quality leads on LinkedIn as opposed to Instagram. But a wedding photographer would thrive on Instagram and might not have the same result on LinkedIn. It is all about meeting your ideal client where they are and reaching out with thoughtful, meaningful, and intentional content.
Interested in more ways to improve your business? Set up a time to talk with our team today. We can’t wait to help you.
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